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Guideline Trading: WooCommerce Pivot to Online Retail
When COVID hit South Africa, we helped a 25-year-old retailer launch online with a custom WooCommerce storefront in weeks.
Impact
Results & Outcomes
Weeks, not months
Launch
WordPress + WooCommerce
Stack
Online channel live
Outcome
Guideline Trading had served South Africa since 1995 with traditional retail. The pandemic forced a rapid pivot. We built a custom WooCommerce store with conversion-optimized product pages, integrated call tracking, and SEO-ready category architecture so the brand could keep selling without face-to-face contact.