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Safari Ltd: Shopify Migration with ERP/CRM Integration
Iconic toy brand migrated to Shopify with custom programming and ERP/CRM integration, fully SEO and CRO instrumented.
Impact
Results & Outcomes
Shopify
Platform
ERP/CRM
Integration
SEO + CRO
Focus
Safari Ltd. makes the animal, dinosaur, and mythical-creature figures that hundreds of millions of kids have grown up with. We migrated the brand to Shopify with custom programming and ERP/CRM integration, then layered SEO, CRO, multi-platform tracking, and a refreshed blog/news engine on top.