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Woodworkers Shoppe: 83% Lower CPL Through CRO and SEO
Log-siding distributor with a measurable lift in traffic, CTR, and lead cost after a custom WordPress + ERP/CRM rebuild.
Impact
Results & Outcomes
CPL
-83%
CTR
+194%
Traffic
+118%
Woodworkers Shoppe leads the US log-siding and knotty-pine paneling market. We rebuilt their WordPress storefront with ERP/CRM integration, restructured SEO and conversion paths, and tuned paid campaigns. The combined program drove a 194% lift in CTR and a 118% lift in total traffic while cutting cost per lead by 83%.